Sigma Photo
Website
Sigma photo makes outstanding photography and cinema products. Based in Japan and known for best in class optics and build quality. They needed a website that showcased what their products are capable of.
Visuals
We wanted plenty of places on the website to be able to showcase end use imagery, taken by Sigma pros. Each image gives technical details about the shot to help educate beginner and amateur photographers.
Education and tech specs
We wanted to give customers the full picture and details around each product. Crafting highly detailed product pages that equipped them with a high level overview, blog resources, detailed lens specifications, user reviews, related products and end use imagery to make informed purchase decisions.
Breathing room
We utilized negative space, clean lines, end use and product imagery to let the products shine and make for a clean website experience.
If you enjoy photography or videography we cant recommend Sigma Photos products enough. Check them out!
Our Role
Information Architecture
User Experience
Visual Design
Art Direction