Every Man Jack
Website
Every Man Jack sells clean, affordable mens grooming products for well, ‘the everyday man’. Because they sell product that regularly need to be replenished, they were well suited to offer subscriptions. They needed a website that matched their new branding and offered a convenient and easy way to subscribe.
Inspired by the product
The new look and feel of the packaging had dark wood grain as a main feature. When you see that product on the shelf at Walmart, it stands out. You know exactly what brand it is. We wanted to pull that into the website. We wove in their collections color pallet throughout an addition form of navigation. A top goal of this website was to be functional, reliable and manly, like the product itself.
Subscribe and save
We went through subscription discovery to understand client requirements and goals. Along with competitive research to see what works and what doesn’t when it comes to subscription strategies. Convenience and price are the number one drivers to get subscribers and keep them. The client had a couple of requirements to consider. Trial kits were used as a way for new customers to try products at a discounted price, then receiving full sized versions on a reoccurring basis. Another requirement was working subscriptions into the main shopping flow. Convenience and ease being kept top of mind throughout the entire process.
This Wordpress site was built to be scalable for our clients product and business growth. We wanted the website to speak to the everyday man and have them leave feeling refreshed.
Our Role
Information Architecture
User Experience
Visual Design
Development
Art Direction